ABOUT THE FOUNDER
I’m Sanskriti Telang — founder and creative director of STAAD. I started this brand because I’ve always felt a deep connection to horses, heritage, and design. After studying in the U.S. and coming back to India, I noticed a huge gap: there were hardly any equestrian lifestyle products that combined function with quiet luxury — and absolutely none that reflected our own Indian identity. STAAD is my way of filling that space — where polo, craftsmanship, and culture meet.
As a creative director, I’m involved in every step — from sourcing materials and working with artisans to designing collections and shaping the visual language of the brand. I come from a background of music, dance, and storytelling, and all of that informs how I think about texture, tone, and detail. STAAD isn’t just a product line to me — it’s a larger vision rooted in history, emotion, and purpose. Everything you see here is intentional — and I’m building it independently, piece by piece
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OUR VISION
To revive India’s forgotten equestrian heritage and celebrate the deep, historic bond between horses and royalty through fashion, storytelling, and craftsmanship. STAAD exists to bring horses back into the cultural spotlight — not just as animals of sport or service, but as symbols of strength, elegance, and timeless Indian tradition. Our vision is to build a world where horses are honored, cared for, and woven back into the fabric of modern Indian identity.
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STAAD'S PHILOSOPHY
At STAAD, we believe that true luxury begins with respect — for craft, for culture, and for the hands that make it all possible. Our philosophy is rooted in empowering artisans, especially women, by honoring their skills, preserving their heritage, and creating dignified opportunities. Every piece we create carries not just design, but a story — woven with care, tradition, and human connection.